Note: Please understand that this website is not affiliated with the Elizabeth Arden company in any way, it is only a reference page for collectors and those who have enjoyed the Arden fragrances.


The goal of this website is to show the present owners of the Arden company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Thursday, May 1, 2014

Giardini by Babani c1924

Giardini by Babani: launched in 1924.




Giardini, is one of the very new Babani perfumes, the breath of crushed gardenias. A perfume of distinction, is contained within an ornamental tree bottle and encased in a green satin lined box. 


Fragrance Composition:


So what does it smell like? It was classified as a floral fragrance for women with a pronounced note of "crushed gardenias" and "garden pinks".  I would need a sample of the perfume to tell you what it really smells like.
  • Top notes:
  • Middle notes: gardenia and carnation
  • Base notes:

These fragrances lend themselves so well to the European manner of using perfume — of blending perfumes to suit your mood and costume. Blend two or more Babani perfumes to create a personal perfume formula, a new fragrance which no one can identify or imitate, that will emphasize your interesting complexity, will seem to vary as your charming moods, and yet be essentially you. It was stated that "Giardini may be harmonized with other Babani perfumes to create an individual perfume formula that everyone will envy without being able to imitate."



Drug and Cosmetic Industry - Volume 40, 1937:
"Babani presents six captivating new odors attractively packaged. The odors are classified into two groups: Oriental and Giardini, Jasmin and Gardenia, the floral. Babani recently opened a distributing office located at 521 Fifth Avenue."

Harper's Bazaar, 1937:
"Babani's "Giardini" takes us back to the fresh scent of garden pinks."



 


Bottles:


Two different bottles were used to hold Giardini. The bottle used for Giardini parfum (known as Bottle X) depicting a cube shaped planter resting on four feet, featuring an ornamental orange tree (topiary) as the stopper. Made up of transparent emerald green glass and highlighted with hand gilded enamel accents, it is intricately molded with floral motifs to further enhance the topiary idea. Titled on one side “Giardini and BABANI”. It was housed in a presentation box lined in green satin. The bottle stands 4 3/8" (11 cm) tall. This bottle retailed for $12.00 in 1925, which would be about $213.50 in 2023 dollars according to an inflation calculator. The other bottle, not the de luxe topiary version, retailed for $8.50 in 1925, according to the inflation calculator, it would be equivalent to $151.23 in 2023's money..
 

Harper's Bazaar, 1925:
"Giardini: a subtle fragrance as smart as gardenias. A bottle that is a formal little tree of green and gold leaves in a gold tub! It comes in a box lined with green satin. $12, other size at $8.50."







Very rare antique "Giardini" purse perfume bottle by Babani in its original presentation box. Made of colorless glass, the bottle is cylindrical tube complete with a stopper ending with a dauber. It has a gold metallic paper label that reads "GIARDINI / BABANI PARIS" with the typical motif tree in center. The bottle was housed in a cardboard box covered with silver textured paper  with round blue paper label, its interior is lined with green satin. Bottle measures 2.5" tall.


No. 1003. Our twelve extracts in an elegant gold box.




Fate of the Fragrance:

Discontinued, date unknown.


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