In 1925, the period when Babani launched the perfume "Nandita," marked a time of cultural vibrancy and artistic renaissance, especially in the realm of perfumery. Perfumes during this era often carried significant cultural connotations, drawing inspiration from various global influences including the allure of the East.
The name "Nandita," derived from Hindi, means "cheerful" in English. Hindi, being one of the major languages of India, holds deep cultural significance. Babani likely chose the name "Nandita" for its evocative and positive meaning. In the context of perfumery, a name like "Nandita" would suggest a fragrance that embodies joy, brightness, and perhaps a sense of warmth and optimism.
For Babani, "Nandita" would be a fitting name for a perfume as it immediately conveys a sense of happiness and positivity, qualities that appeal universally but especially resonate in the context of the Roaring Twenties, a period known for its exuberance and celebration of life.
Those who related to a perfume called "Nandita" would likely be drawn to its promise of cheerfulness and the emotions associated with it. It could appeal to individuals seeking a fragrance that uplifts the spirit, evokes sunny days and joyful moments, or simply enhances one's mood with its aromatic composition.
The word "Nandita" evokes images of brightness, smiles, and perhaps even floral or fruity scents that are lively and refreshing. Emotionally, it suggests feelings of contentment, radiance, and a carefree spirit, aligning well with the cultural ethos of its time.
Overall, "Nandita" by Babani, launched in 1925, would have been a perfume that not only aimed to captivate with its fragrance but also to resonate deeply with its audience through its name's evocative power and the emotions it symbolizes.
