In 1925, the period when Babani launched the perfume "Nandita," marked a time of cultural vibrancy and artistic renaissance, especially in the realm of perfumery. Perfumes during this era often carried significant cultural connotations, drawing inspiration from various global influences including the allure of the East.
The name "Nandita," derived from Hindi, means "cheerful" in English. Hindi, being one of the major languages of India, holds deep cultural significance. Babani likely chose the name "Nandita" for its evocative and positive meaning. In the context of perfumery, a name like "Nandita" would suggest a fragrance that embodies joy, brightness, and perhaps a sense of warmth and optimism.
For Babani, "Nandita" would be a fitting name for a perfume as it immediately conveys a sense of happiness and positivity, qualities that appeal universally but especially resonate in the context of the Roaring Twenties, a period known for its exuberance and celebration of life.
Those who related to a perfume called "Nandita" would likely be drawn to its promise of cheerfulness and the emotions associated with it. It could appeal to individuals seeking a fragrance that uplifts the spirit, evokes sunny days and joyful moments, or simply enhances one's mood with its aromatic composition.
The word "Nandita" evokes images of brightness, smiles, and perhaps even floral or fruity scents that are lively and refreshing. Emotionally, it suggests feelings of contentment, radiance, and a carefree spirit, aligning well with the cultural ethos of its time.
Overall, "Nandita" by Babani, launched in 1925, would have been a perfume that not only aimed to captivate with its fragrance but also to resonate deeply with its audience through its name's evocative power and the emotions it symbolizes.
"Nandita, with a haunting fragrance, is contained within a rich square flask of black, patterned with gold. A golden box lined with paprika scarlet...a crystal container, squarish with cryptic ebony and gold decorations ont front and back..remove the top and the most alluringly subtle of all odors greets your senses. Babani has christened it Nandita."
Fragrance Composition:
It was classified as an oriental fragrance for women. I have no other notes on this composition. I would need a sample to tell you what the rest of it smells like.
- Top notes:
- Middle notes: spices
- Base notes: ambergris, musk, vanilla
The New Yorker, 1925:
"Blend Ligeia with Afghani, or Chypre with Sousouki, varying the proportions or adding drops of Ming, Yasmai and Nandita, to make the fragrance different and entirely your own. Babani perfumes are on sale at the Salons of Elizabeth Arden."
"Nandita: a new Babani perfume, but just arrived from Paris. A fragrance exquisitely smart, contained in a black and gold bottle and packed in a gold box with red satin lining and quaint fastening of gold cord and button. $20."
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Bottles:
Exceptional clear glass perfume bottle, with rich gilding and black enameled details. Stands 3" tall x 2 3/8" wide x 7/8" thick.
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Fate of the Fragrance:
"Nandita" by Babani, although its exact discontinuation date remains unclear, was still available for purchase as late as 1934. This continued availability suggests that despite eventual discontinuation, the fragrance maintained a steady presence in the market for several years following its launch. The extended availability until 1934 indicates a sustained appeal and perhaps a loyal following among its enthusiasts. This longevity in availability allows for speculation that "Nandita" enjoyed a notable period of popularity and recognition within the perfume industry before eventually being phased out for reasons that remain unspecified. Its presence in the market until 1934 ensures that its legacy persists in the memories of those who appreciated its cheerful and uplifting fragrance composition. Discontinuations in the perfume industry can stem from various factors, including shifts in consumer preferences, changes in marketing strategies, or even economic pressures.
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