Note: Please understand that this website is not affiliated with the Elizabeth Arden company in any way, it is only a reference page for collectors and those who have enjoyed the Arden fragrances.


The goal of this website is to show the present owners of the Arden company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Thursday, April 3, 2014

Secret Princesse Nefertiti by Babani c1937

The perfume "Secret Princesse Nefertiti" by Babani was launched in 1937, a time when the world was fascinated by ancient Egypt and its mysteries. The discovery of Tutankhamun's tomb in 1922 had sparked a renewed interest in Egyptology, influencing art, fashion, and popular culture throughout the 1920s and 1930s. This period saw an influx of Egyptian motifs in design, from jewelry to architecture, as the Western world romanticized and idealized ancient Egyptian civilization. Perfume, an integral part of ancient Egyptian rituals and daily life, found a natural resonance in this context, and "Secret Princesse Nefertiti" emerged as a blend of this historical fascination and contemporary allure.

The name "Secret Princesse Nefertiti" translates to "Secret Princess Nefertiti" in English. The choice of this name by Babani, a renowned Parisian couturier and perfumer, was likely influenced by the aura of mystery and beauty surrounding Queen Nefertiti, one of ancient Egypt's most famous and enigmatic figures. Nefertiti, known for her stunning beauty and powerful position as the Great Royal Wife of Pharaoh Akhenaten, symbolizes timeless elegance and intrigue. By associating the perfume with Nefertiti, Babani tapped into the fascination with ancient Egypt and its perceived exoticism and sophistication.

"Secret Princesse Nefertiti" is an evocative name for a perfume, as it conjures images of hidden allure and regal beauty. The notion of a "secret" adds an element of mystery, suggesting a fragrance that is both personal and revealing only to those privileged enough to experience it. This name would appeal to individuals who saw themselves as sophisticated and discerning, seeking a scent that embodies both historical grandeur and an air of enigma.

One Hundred Five by Bababi c1944

One Hundred Five by Babani: launched around 1944. It was  available as Perfume and Toilet Water.

The New Yorker, 1944:
"Babani: One Hundred Five Toilet Water, six ounces for $2.50, and wonderful Perfume of the same name, $10 (At Jay-Thorpe)."