Shogum by Babani c1921

In 1921, the time period when "Shogum" by Babani was launched, Japan held a particular fascination in Western culture. This was an era marked by growing interest in Eastern exoticism and aesthetics, influenced by the popularity of novels like James Clavell's "Shogun," which portrayed Japan's feudal past to Western audiences. The name "Shogum" itself derives from the Japanese term "Shogun" (将軍), which means "general" or "military commander." It represents a historical title of great significance in Japanese feudal history, referring to the supreme military leader during the feudal era.

Babani's choice of the name "Shogum" for a perfume was likely inspired by this cultural intrigue surrounding Japan at the time. The decision to spell it as "Shogum" rather than "Shogun" might have been for stylistic or trademark reasons, or possibly to differentiate it from the direct historical term.

For consumers of the time, a perfume named "Shogum" would evoke images of Japan's rich cultural heritage: samurai warriors, delicate cherry blossoms, serene gardens, and perhaps the allure of mysterious and elegant Japanese women. Emotionally, it could evoke a sense of exoticism, sophistication, and a touch of the unknown, appealing to those fascinated by distant cultures and seeking to capture their essence through fragrance.

The subtitle "Un Parfum Japonais" (A Japanese Perfume) further reinforces its exotic appeal, positioning it as a gateway to experiencing the mystique and beauty of Japan through scent. People who related to a perfume called "Shogum" would likely be cosmopolitan individuals of the early 20th century, intrigued by the world beyond their own borders and drawn to the allure of Eastern mysticism and refinement.

In essence, "Shogum" by Babani encapsulates the spirit of its time: an era of cultural exploration, fascination with the Far East, and the desire to incorporate exotic elements into everyday life, including through the evocative power of perfume.

Fragrance Composition:

So what does it smell like? I have no published notes on this composition. I would need a sample.

• Top notes:
• Middle notes:
• Base notes:

Bottle:

No. 484: “Shogum,” Japanese perfume in an original dark ocher bottle. Matching boxes.

No. 1003. Our twelve extracts in an elegant gold box.

Fate of the Fragrance:

It appears that "Shogum" by Babani was discontinued at some point, but the exact date of its discontinuation is unknown. It was still sold in 1927. Like many perfumes from that era, its availability likely ceased due to changing consumer preferences, market dynamics, or possibly production constraints during or after World War II. 

It's possible that the name "Shogum" could have been seen as inappropriate or sensitive during World War II, especially if it was perceived as potentially evoking Japanese militarism or cultural elements that were viewed negatively in Western countries during the war period. The wartime atmosphere often influenced marketing decisions, including the renaming or discontinuation of products that could be seen as politically or culturally sensitive.

Given the geopolitical tensions and propaganda of the time, brands sometimes adjusted their product names or marketing strategies to align with prevailing sentiments or avoid controversy. If "Shogum" was indeed discontinued or renamed during or after World War II, it might have been part of such a strategic decision to avoid any associations that could be deemed unfavorable or insensitive in the context of wartime perceptions.

Despite its discontinuation, perfumes like "Shogum" often retain a nostalgic allure for collectors and enthusiasts interested in vintage fragrances and the cultural contexts that inspired them.