Oeillet du Japon by Babani c1920

In 1920, the period surrounding the launch of Babani's perfume "Oeillet du Japon" was marked by a fascinating intersection of cultural influences. This era was characterized by a growing fascination with Japan in the Western world, known as Japonism. This movement was spurred by Japan's increasing openness to the West following the Meiji Restoration in the late 19th century, which sparked a surge of interest in Japanese art, culture, and aesthetics among European and American intellectuals and artists.

The name "Oeillet du Japon" translates to "Carnation of Japan" in English, with "Oeillet" being the French word for carnation. French is the language in which the name is derived, aligning with the Parisian roots of the Babani perfume house. The choice of "Oeillet du Japon" as the name for this perfume likely reflects the trend of Japonism and the allure of Japanese exoticism that captivated European imaginations at the time.

"Carnation of Japan" would have been a fitting and evocative name for a perfume in this context for several reasons. Firstly, carnations are known for their spicy and floral scent, making them a popular choice for perfumery. Secondly, Japan was seen as a land of mystery, beauty, and refinement in Western eyes during this period. By combining the familiar allure of carnations with the exoticism associated with Japan, Babani likely aimed to create an image of a sophisticated and intriguing fragrance that captured the essence of both the flower and the cultural fascination with Japan.

The audience for "Oeillet du Japon" would likely have been cosmopolitan individuals of the early 20th century who were drawn to art, culture, and the exotic. These individuals would have appreciated the perfume's name as it conjured images of delicate carnations imbued with the mystique and elegance of Japan. The scent itself would have been expected to evoke a blend of floral sweetness with hints of spice, reminiscent of carnations in bloom, while also hinting at an exotic allure that appealed to the adventurous and culturally curious.

Narcisse D'Or by Babani c1920

In 1920, the time period of Narcisse D'Or's launch was marked by a post-World War I era characterized by a sense of renewal and extravagance amidst recovery from the war's devastation. This period saw a cultural shift towards luxury and opulence, reflected in fashion, art, and fragrance. The name "Narcisse D'Or" translates from French to "Narcissus of Gold." "Narcisse" refers to the narcissus flower, known for its delicate and intoxicating fragrance, while "D'Or" means "of gold," suggesting something luxurious and precious.

Babani likely chose the name "Narcisse D'Or" to evoke imagery of beauty, elegance, and richness. The narcissus flower, with its sweet floral scent, symbolizes springtime and renewal, aligning with the rejuvenation and optimism of the post-war period. "D'Or" adds a touch of glamour and allure, implying a fragrance that is not only beautiful but also valuable and desirable.

"Narcisse D'Or" would have appealed to individuals who appreciated fine perfumes and sought to indulge in luxury. Those drawn to this perfume would likely respond with admiration and a sense of sophistication. The name itself conjures images of golden fields of narcissus flowers in bloom, shimmering in sunlight, evoking feelings of beauty, warmth, and elegance.