Cyclamen by Elizabeth Arden c1938

Launched in 1938, Cyclamen by Elizabeth Arden embraced a straightforward yet evocative name, reflecting the flower that inspired it. The cyclamen, a delicate and graceful bloom, thrives in Mediterranean regions and parts of Europe, often growing in rocky or woodland areas. Its nodding blossoms, which seem to dance above their rounded foliage, are associated with elegance and understated beauty. The natural fragrance of the cyclamen is subtle, often described as fresh, green, and lightly floral with a delicate sweetness. However, the fresh flowers lose their scent quickly after being picked, posing a challenge for perfumers seeking to capture their ethereal aroma.

The word "cyclamen" comes from the Greek kyklaminos, meaning "circle," referencing the rounded shape of the plant’s tuber. This connection to classical language and form evokes timelessness, purity, and nature’s organic beauty. For women of the late 1930s, a perfume named Cyclamen would have resonated with these themes, offering a sense of refined femininity and connection to the natural world. The name conjures images of delicate blooms nestled in a serene woodland glade, appealing to women seeking a fragrance that expressed both grace and quiet strength.

Fleurs d'Annam by Babani c1920

In 1920, when Babani launched "Fleurs d'Annam," the world was captivated by the exotic allure of distant lands, and perfumes often sought to evoke the mysteries of far-off places. The French name "Fleurs d'Annam" translates to "Flowers of Annam" in English. "Annam" refers to the French protectorate of central Vietnam, known as "An Nam" in Vietnamese, a region characterized by its rich cultural heritage and lush natural beauty.

Babani likely chose the name "Fleurs d'Annam" to evoke images of the exotic flowers and landscapes of Vietnam. The name itself suggests a bouquet of flowers native to Annam, promising a fragrance that captures the essence of this distant land. During the early 20th century, French perfumers often drew inspiration from colonial territories, imbuing their creations with a sense of adventure and discovery.

"Fleurs d'Annam" would have resonated with individuals fascinated by travel, exoticism, and the natural world. Those who sought escape from the everyday into realms of romance and exploration would be drawn to such a perfume. Its name alone conjures images of vibrant tropical blooms, serene landscapes, and the heady scent of exotic flowers carried on warm breezes.