The perfume "It's You" by Elizabeth Arden was launched in 1938, a time period marked by a complex blend of hope, glamour, and apprehension. The world was still recovering from the Great Depression, and the looming threat of World War II was on the horizon. Despite these challenges, the late 1930s also saw a resurgence of Hollywood glamour and a yearning for elegance and escapism. In the United States, by 1939, the public was enamored with the silver screen, drawing inspiration from the style and sophistication of movie stars. This was an era where personal expression through fashion and fragrance was becoming increasingly significant, as individuals sought to find joy and beauty amidst uncertain times.
Elizabeth Arden's choice of the name "It's You" for this perfume speaks volumes about its intended message and appeal. The name suggests a personal and intimate connection, a declaration of individuality and recognition. "It's You" implies that the wearer is unique, special, and seen. This name would have resonated deeply in a time when people were searching for validation and a sense of identity. The phrase "It's You" is both a compliment and an affirmation, making it an ideal name for a perfume intended to make the wearer feel distinguished and cherished.
