Rose Toilet Water by Elizabeth Arden c1922

Rose Toilet Water by Elizabeth Arden: launched around 1922.

Moon Moss by Elizabeth Arden c1932

Launched during the holiday season of 1932 amidst the Great Depression, Moon Moss by Elizabeth Arden offered a beacon of enchantment and sophistication. The name itself, "Moon Moss," conjures an ethereal, dreamlike quality, evoking images of silver moonlight glinting off verdant landscapes draped in moss. Rooted in English, the term connects nature’s lush greenery with the celestial allure of the moon, a pairing that suggests a timeless, otherworldly elegance. For women navigating the challenges of the 1930s, Moon Moss would have been more than just a fragrance—it was an escape, a moment of fantasy and refinement in an otherwise austere reality.

The words "Moon Moss" invite associations of shimmering luminescence and soft, tactile verdancy. It evokes a woodland scene kissed by moonlight—mystical, serene, and deeply romantic. Women of the time, longing for moments of beauty and glamour, would have been drawn to the fragrance as an expression of their own enigmatic charm. The name also hints at mystery and seduction, perfectly aligned with the description of the scent as “phantom light,” a shimmering, tantalizing presence designed for the most provocative woman.

In olfactory terms, Moon Moss translates to a harmonious balance of freshness and sophistication. As a fresh chypre, its verdant top notes of bergamot and magnolia whisper of nature’s elegance, while its middle floral bouquet of orange blossom, jasmine, and gardenia captures femininity in bloom. The base of oakmoss, patchouli, sandalwood, amber, and labdanum offers a grounding warmth, echoing the soft yet steadfast embrace of moss underfoot. Together, these elements create a scent that feels simultaneously grounded and celestial—lush and mysterious, like moonlight illuminating a forest glade.

Red Door by Elizabeth Arden c1989

Red Door by Elizabeth Arden: launched in 1989. Created by Carlos Benaim. The name of the fragrance is a tribute to Arden's famous Red Door Salon and in honor of the Elizabeth Arden woman.

White Orchid by Elizabeth Arden c1940

White Orchid by Elizabeth Arden: launched in 1940.

Bride's Perfume c1937

Bride's Perfume by Elizabeth Arden: launched in 1937. This is different from the presentation called Bride's Bouquet.

Photos from Passion for Perfume website

Giardini by Babani c1924

In 1924, the world was emerging from the devastation of World War I, moving towards a period known as the "Roaring Twenties." This decade was characterized by economic prosperity, cultural dynamism, and significant social change. The period saw a fascination with modernity, as well as a longing for elegance and luxury. It was a time when women were increasingly gaining independence, symbolized by the flapper movement, with shorter skirts, bobbed hair, and a spirit of defiance against traditional norms. In this vibrant context, gardenias became a symbol of sophistication and timeless beauty, often used in perfumes to evoke an air of opulence and romance.

The word "Giardini" is Italian. It translates to "gardens" in English. The choice of this name for a perfume likely aims to evoke the rich cultural heritage of Italy, known for its beautiful and historic gardens, and to convey a sense of elegance, natural beauty, and luxury associated with these settings. Babani likely chose this name to evoke the lush, verdant imagery of an exquisite garden. Gardens are often associated with tranquility and a sense of escape from the hustle and bustle of everyday life. By naming their perfume "Giardini," Babani aimed to capture the essence of a serene and luxurious garden, filled with the intoxicating scent of blooming flowers, particularly gardenias, which were popular and admired for their rich, creamy fragrance.

"Giardini" is an excellent name for a perfume because it conjures up images of a beautiful, well-tended garden in full bloom, suggesting a fragrance that is fresh, floral, and rich with natural beauty. The name implies a sensory journey, inviting the wearer to experience the lush and aromatic ambiance of a secret garden. This imagery is not only appealing but also timeless, as gardens have long been associated with romantic and idyllic settings, offering a perfect escape into nature's splendor.

Memoire Cherie by Elizabeth Arden c1956

Memoire Cherie by Elizabeth Arden: launched in 1956. The Grecian goddess of memory is depicted on the packages.

Cabriole by Elizabeth Arden c1977

Launched in 1977, Cabriole by Elizabeth Arden was a fragrance designed to capture the grace, femininity, and vitality of its era. The name “Cabriole,” pronounced cab-ree-ohl, is derived from the French term for a ballet movement—a leap accompanied by a turn of the legs mid-air. This choice of name was both evocative and sophisticated, suggesting elegance, lightness, and a sense of joyous motion. For women of the time, the name “Cabriole” likely conjured images of fluidity and refinement, evoking emotions of aspiration and freedom.

The ballet reference would have resonated particularly well with the 1970s audience, a time when women were embracing more liberated roles and identities, often balancing grace and strength in their personal and professional lives. A perfume named “Cabriole” would have appealed to the modern woman seeking a scent that symbolized this duality—delicate yet confident, traditional yet adventurous.

In terms of its composition, Cabriole was classified as a soft, aldehydic floral fragrance, a popular genre at the time but delivered with Arden’s signature twist. It opened with a bright and fresh green aldehydic burst that immediately captured attention, reminiscent of crisp morning air infused with leafy vitality. The heart of the fragrance bloomed into a bouquet of sweet florals such as rose, jasmine, and lily of the valley, interwoven with sweet spices that added depth and intrigue. This floral heart was balanced by a warm, woodsy, and powdery base, featuring notes like sandalwood, musk, and perhaps a touch of orris, grounding the fragrance in femininity and elegance. The result was an exhilarating blend described by Arden as “flowers and more flowers mixed and mingled with spices and leafy green notes.”

Arden for Men Sandalwood by Elizabeth Arden c1957

Arden for Men Sandalwood by Elizabeth Arden: launched in 1957. A line of men's toiletries and fragrances.

Secret de Babani by Babani c1920

Secret de Babani by Babani: launched in 1920.

Ambre de Delhi by Babani - Parfum de Hindou c1921

In the early 20th century, the Western world was enthralled by the exotic allure of the Orient, India, and all things associated with these distant lands. This fascination was fueled by the mysteries, opulence, and perceived romance of these cultures, which were often depicted in literature, art, and emerging media like film. The year 1921, when "Ambre de Delhi" by Babani was launched, was a period marked by this cultural phenomenon, known as Orientalism. This was a time when Western society was captivated by the intricate artistry, rich tapestries, and the enchanting scents of spices and resins from the East. The luxury and mystique of these regions provided a stark contrast to the austerity and hardship experienced in the West, particularly in the aftermath of World War I.

The name "Ambre de Delhi" translates to "Amber of Delhi" in English. Ambergris, a rare and valuable substance produced by sperm whales, had been a coveted ingredient in perfumery for centuries due to its rich, sweet, and musky scent. By associating the perfume with Delhi, one of India's most historic and culturally rich cities, Babani tapped into the Western romanticization of India as a land of grandeur, spirituality, and sensory opulence. The choice of the name "Ambre de Delhi" was deliberate, aiming to evoke the exoticism and timeless beauty of Indian culture.

"Ambre de Delhi" would have been an evocative and appealing name for a perfume in 1921 for several reasons. Firstly, the use of "ambre" (amber) in the name would immediately suggest warmth, richness, and sensuality, key attributes that were highly desirable in perfumes of the era. Secondly, the reference to Delhi would invoke visions of an exotic and luxurious destination, rich in history and culture. This would have been particularly appealing to a Western audience eager to escape the realities of their own lives through the sensory experience of fragrance.

The audience for "Ambre de Delhi" would likely have been affluent women and men who were drawn to the sophisticated and exotic. These individuals, often part of the higher echelons of society, would have responded to this perfume with a sense of adventure and curiosity, appreciating its connection to a world far removed from their own. The name alone would conjure images of vibrant marketplaces, lush palaces, and the intoxicating scents of spices and flowers wafting through the air.

The term "Ambre de Delhi" evokes a plethora of images and emotions. It brings to mind the golden hues of amber stones, the rich and opulent interiors of Indian palaces, and the warmth of a sunset over the bustling streets of Delhi. Emotionally, it speaks to a yearning for exploration, a desire for luxury, and an appreciation for the deep, sensual fragrances that have long been associated with the East. Subtitled "the Breath of Love" and "Parfum de Hindou," the perfume not only promised an exotic olfactory journey but also suggested an intimate, almost spiritual connection to the essence of Indian culture and romance. The evocative name and its subtitles painted a picture of a world where love and luxury intertwined in the most exotic of settings, making "Ambre de Delhi" a captivating and desirable fragrance for its time.

Seaqua by Elizabeth Arden c1970

Seaqua by Elizabeth Arden: launched in 1970. A line of toiletries and cosmetics. Discontinued.

Cupid’s Breath by Elizabeth Arden c1924

Cupid's Breath by Elizabeth Arden, launched around 1924, is a name that stirs both mythological imagery and an aura of romantic allure. The term "Cupid’s Breath" invokes the mythical god of love, Cupid, who in Roman mythology is often depicted as a playful, mischievous figure whose arrow could cause hearts to fall in love. The phrase suggests an ethereal, almost magical essence—like a light breeze carrying a whisper of passion or desire. The use of "Breath" in the name conjures images of something delicate, fleeting, and enchanting. It hints at an air of sensuality and mystery, a fragrance that would be experienced intimately and softly, lingering just enough to captivate the senses. The name would likely have appealed to women of the time as a representation of romanticism, making it the perfect choice for a fragrance aimed at evoking emotions of love, longing, and charm.

For women of the 1920s, Cupid's Breath would have been interpreted as a perfume imbued with the essence of romance and attraction. The 1920s were a period of great social change, particularly for women who were breaking free from traditional roles and embracing newfound freedom. A fragrance named Cupid's Breath would tap into the cultural zeitgeist of romantic love and the exciting allure of the modern woman. At a time when flapper fashion and independent lifestyles were taking hold, this perfume would serve as a playful, elegant companion to the woman's desire to embrace both beauty and seduction. The idea of "Cupid’s Breath" in scent would evoke the softness and warmth of a gentle floral, a fragrance that encapsulated not just beauty but also the mystery of love's effects on the heart and mind.

On Dit by Elizabeth Arden c1937

Elizabeth Arden's choice of the name "On Dit" for her 1937 fragrance evokes intrigue and sophistication. Meaning "They Say" in French (pronounced awn-dee), the phrase captures the essence of gossip, rumor, and the seductive allure of whispered secrets. The name, steeped in the elegance of the French language, reflects the global fascination with Parisian chic during the interwar years. It conjures images of soirées where women exchanged hushed confidences and elusive glances over champagne, their elegance enhanced by the subtle, intoxicating aura of their perfume.

In the 1930s, women were embracing a new modernity while holding on to traditional notions of glamour. A perfume named "On Dit" would have resonated with women who delighted in the thrill of mystery and the power of allure. It symbolized a statement of confidence, sophistication, and the art of leaving a lasting impression. For women of the era, "On Dit" was not just a fragrance—it was a character, a story, and an invitation to step into an air of elegant secrecy.

Created by the legendary Edmond Roudnitska, On Dit is classified as a floral oriental fragrance with a distinctive chypre backbone. The opening dazzles with the sharp brilliance of citron and lemongrass, accented by effervescent aldehydes and the juicy sweetness of fresh peaches. This initial brightness has been likened to the peachy opening of Mitsouko by Guerlain, a fragrance that redefined chypre compositions.

At its heart, On Dit blooms with a bouquet of timeless florals: the heady richness of jasmine, the powdery softness of heliotrope, the romantic allure of rose, and the creamy opulence of tuberose. These are heightened by the spicy clove-like nuances of carnation, adding depth and warmth to the composition.

The base grounds the fragrance in earthy and resinous notes, with galbanum's green sharpness, vetiver's smoky sophistication, and musk's sensual depth. Leafy, mossy undertones and the fresh, sappy accords evoke the verdant stillness of a shaded forest, giving On Dit a rooted, natural elegance.

Blue Grass by Elizabeth Arden c1934

Blue Grass by Elizabeth Arden: launched in 1934, created by perfumer George Fuchs of Fragonard.

Untold by Elizabeth Arden c2013

Untold by Elizabeth Arden: launched in 2013.

Tuberose by Elizabeth Arden c1932

 Tuberose by Elizabeth Arden, launched in 1932, is a fragrance that carries a sense of mystery and allure, evoking both the beauty and complexity of the flower for which it is named. The word "tuberose" comes from the Latin Polianthes tuberosa, and is pronounced as "too-buh-rose." It refers to a flower known for its rich, heady scent—often described as both sweet and spicy. The name itself evokes images of lush gardens in full bloom, its waxy, white blossoms unfurling at night to release their intoxicating fragrance. The tuberose flower is associated with deep passion and exotic allure, making it the perfect symbol for a fragrance designed to capture the essence of its namesake.

For women in the early 1930s, Tuberose would have been a bold, evocative choice. The time was one of cultural shift, with women embracing greater independence and freedom after the end of the First World War. The fragrance’s spicy, sweet floral profile was likely seen as a reflection of the strong personalities of women who were becoming more confident in their roles within society. "Tuberose" as a perfume name suggests sophistication and mystery, a scent to complement the woman who was poised and elegant, yet unafraid to express her deeper, more passionate nature.

Le Reve d'Elizabeth by Elizabeth Arden c1927

Launched in 1927 by Elizabeth Arden, Le Rêve d’Elizabeth was one of four signature scents introduced that year alongside La Joie d’Elizabeth, Le Jardin d’Elizabeth, L’Amour d’Elizabeth, and L’Étoile d’Elizabeth. These perfumes were exclusively available in the luxurious Elizabeth Arden salons worldwide. The collection was thoughtfully marketed as being "charmingly dedicated to human relationships and emotions instead of the usual flowers," with fragrances described as both "unusual and beautiful" in their conception. Encased in square-cut crystal bottles of elegant simplicity, these scents were as much a celebration of refined aesthetics as they were of individuality and depth.

The name Le Rêve d’Elizabeth translates from French to “Elizabeth’s Dream” (pronounced leh REHV duh ee-lee-zah-BEHT). The choice of French, the language of sophistication and perfumery, added a touch of international allure to the product, while the word “dream” evoked images of imagination, aspiration, and an almost ethereal elegance. For women of the time, a perfume with this name might have embodied an idealized sense of luxury, ambition, and escape—qualities that resonated deeply in an era when societal roles for women were expanding, and self-expression was increasingly celebrated.

As a heavy, spicy oriental fragrance, Le Rêve d’Elizabeth was intended to envelop the wearer in warmth and opulence. Its description as a “winter scent, good for furs” conjures images of glamorous evenings, roaring fires, and the tactile luxury of rich fabrics like velvet and fur. Women might have related to this perfume as a symbol of sophistication and status, complementing the elegance of evening gowns and the Art Deco aesthetic that defined the late 1920s.

My Love by Elizabeth Arden c1949

Launched in 1949, My Love by Elizabeth Arden carries a name as timeless and evocative as the fragrance itself. The phrase "My Love," spoken in English, is a universal expression of deep affection, tenderness, and devotion. Phonetically, it is simple and melodic, evoking intimacy and warmth. The name conjures images of handwritten letters sealed with care, stolen glances across candlelit dinners, and the enduring strength of romantic and familial bonds. It resonates with universal human emotion, making it instantly relatable and aspirational to women of the time.

In the post-war era, women were seeking moments of softness, grace, and self-expression, and a perfume called "My Love" would have represented a personal embrace, a cherished memory, or the promise of future joys. It was more than a fragrance; it was a sentiment encapsulated in a bottle, offering women a tangible connection to love in all its forms.

The name My Love translates seamlessly into the language of scent. A vivacious aldehydic light floral fragrance, it symbolizes the buoyant and uplifting qualities of new beginnings and enduring hope. The effervescent aldehydes in the top notes provide a sparkling introduction, much like the exhilaration of love itself, while the floral heart blooms with romantic softness and vitality. The bouquet of delicate jasmine, creamy ylang-ylang, and sweet narcissus reflects love’s multifaceted nature—tender, passionate, and enduring.

The warmth of the base notes, with comforting vanilla, velvety sandalwood, and animalic musk, adds depth and sensuality, mirroring the complexity and richness of true affection. My Love captures the essence of a woman’s inner world—sophisticated, emotional, and timelessly alluring.

L'Elan d'Elizabeth by Elizabeth Arden c1927

 L'Elan d'Elizabeth by Elizabeth Arden, launched in 1927, was one of five signature perfumes introduced that year, alongside other iconic fragrances such as La Joie d'Elizabeth, Le Jardin d'Elizabeth, Le Réve d'Elizabeth, and L'Etoile d'Elizabeth. These fragrances, sold exclusively in Elizabeth Arden salons, represented an innovative departure from the floral-centric perfumes of the time. Instead of focusing solely on blooms, the scents were inspired by human emotions and relationships, making them as unusual as they were beautiful. The perfumes were housed in square-cut crystal bottles of "exquisite simplicity," reflecting the refined elegance of Arden's vision.

The name L'Elan d'Elizabeth itself evokes an image of movement, vitality, and passionate energy. L'Elan is a French word, pronounced "el-ahn," which translates to "impulse" or "momentum" in English, often used to describe an enthusiastic or spirited action. The word also carries a sense of grace and charm, which aligns perfectly with the perfume’s purpose. To women of the 1920s, L'Elan d'Elizabeth would likely have been interpreted as a scent that embodied a sense of purpose and inner drive, a fragrance for women who were stepping into new roles in society with confidence and boldness. It was a name that suggested a certain elegance coupled with an irrepressible energy, capturing the spirit of the Roaring Twenties.

L'Elan d'Elizabeth was classified as a floral chypre fragrance for women, a genre known for its sophisticated, complex blend of floral notes with earthy, woody base notes. This fragrance was described as "rich, warm, and irresistible," capturing both delicacy and distinction. The composition was designed to evoke a sense of refinement, yet its underlying warmth and depth made it feel bold and captivating. The perfume was said to possess "the spiritual qualities of thoughtfulness" and was considered especially delicate, yet with an undeniable strength of character. It was a fragrance of distinction, offering ardor and enthusiasm—qualities that would have appealed to women of the era who were embracing new freedoms and expressing their individuality in bold, new ways.