Note: Please understand that this website is not affiliated with the Elizabeth Arden company in any way, it is only a reference page for collectors and those who have enjoyed the Arden fragrances.


The goal of this website is to show the present owners of the Arden company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Thursday, May 1, 2014

Giardini by Babani c1924

Giardini by Babani: launched in 1924.




Fragrance Composition:


So what does it smell like? It was classified as a floral fragrance for women with a pronounced note of "crushed gardenias" and "garden pinks".  I would need a sample of the perfume to tell you what it really smells like.

  • Top notes:
  • Middle notes: gardenia and carnation
  • Base notes:

These fragrances lend themselves so well to the European manner of using perfume — of blending perfumes to suit your mood and costume.  Blend two or more Babani perfumes to create a personal perfume formula, a new fragrance which no one can identify or imitate, that will emphasize your interesting complexity, will seem to vary as your charming moods, and yet be essentially you. It was stated that "Giardini may be harmonized with other Babani perfumes to create an individual perfume formula that everyone will envy without being able to imitate."



Drug and Cosmetic Industry - Volume 40, 1937:
"Babani presents six captivating new odors attractively packaged. The odors are classified into two groups: Oriental and Giardini, Jasmin and Gardenia, the floral. Babani recently opened a distributing office located at 521 Fifth Avenue."

Harper's Bazaar, 1937:
"Babani's "Giardini" takes us back to the fresh scent of garden pinks."

Bottles:


Two different bottles were used to hold Giardini. The bottle used for Giardini parfum (known as Bottle X) is in the shape of a planter, with a topiary as the stopper. Made up of emerald green glass and highlighted with hand gilded accents, it is intricately molded with floral motifs to further enhance the topiary idea. It was housed in a presentation box lined in green satin. The bottle stands 4 3/8" (11 cm) tall. This bottle retailed for $12.00 in 1926, which would be about $162.72 in 2016 dollars according to an inflation calculator.

Harper's Bazaar, 1925:
"Giardini: a subtle fragrance as smart as gardenias. A bottle that is a formal little tree of green and gold leaves in a gold tub! It comes in a box lined with green satin. $12, other size at $8.50."





Fate of the Fragrance:

Discontinued, date unknown.



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