In 1919, the launch of "Chypre Egyptienne" by Babani occurred against a backdrop rich with cultural and historical references that influenced its name and appeal. The term "Chypre" refers to a distinctive fragrance family characterized by a base of oakmoss, labdanum, and patchouli, often blended with citrus and floral notes. This style was pioneered by the perfume "Chypre" by François Coty in 1917, marking a new era in perfumery.
The addition of "Egyptienne" to the name "Chypre Egyptienne" suggests a fusion of oriental and ancient Egyptian themes. Egypt held a deep allure during this period due to ongoing archaeological discoveries and popular culture fascination with its exotic history and art. The French name translates to "Egyptian Cyprus," combining elements evoking both the Mediterranean island and the mystical allure of ancient Egypt.
Babani likely chose this name to capitalize on the trend of exoticism and nostalgia prevalent in early 20th-century Europe. The blend of chypre elements with Egyptian imagery promised a perfume that was both sophisticated and evocative, appealing to a clientele fascinated by the exotic and the luxurious.
