Rose Toilet Water by Elizabeth Arden c1922

Rose Toilet Water by Elizabeth Arden: launched around 1922.

Shogum by Babani c1921

In 1921, the time period when "Shogum" by Babani was launched, Japan held a particular fascination in Western culture. This was an era marked by growing interest in Eastern exoticism and aesthetics, influenced by the popularity of novels like James Clavell's "Shogun," which portrayed Japan's feudal past to Western audiences. The name "Shogum" itself derives from the Japanese term "Shogun" (将軍), which means "general" or "military commander." It represents a historical title of great significance in Japanese feudal history, referring to the supreme military leader during the feudal era.

Babani's choice of the name "Shogum" for a perfume was likely inspired by this cultural intrigue surrounding Japan at the time. The decision to spell it as "Shogum" rather than "Shogun" might have been for stylistic or trademark reasons, or possibly to differentiate it from the direct historical term.

For consumers of the time, a perfume named "Shogum" would evoke images of Japan's rich cultural heritage: samurai warriors, delicate cherry blossoms, serene gardens, and perhaps the allure of mysterious and elegant Japanese women. Emotionally, it could evoke a sense of exoticism, sophistication, and a touch of the unknown, appealing to those fascinated by distant cultures and seeking to capture their essence through fragrance.

Just a Dash by Babani c1928

In 1928, the period in which "Just a Dash" by Babani was launched was marked by a vibrant cultural shift in Europe, particularly in Paris, where art, fashion, and perfumery flourished amidst the aftermath of World War I. This era saw the rise of the Art Deco movement, characterized by its sleek lines, geometric shapes, and a celebration of modernity and luxury.

The name "Just a Dash" in English carries a playful and enticing connotation. Babani, known for his cosmopolitan approach and often using foreign languages in his creations, might have chosen an English name to appeal to the international clientele of Paris, a hub of global culture at the time. "Just a Dash" suggests a subtle addition, a touch of something delightful and luxurious, aligning perfectly with the allure of perfumery.

For Babani, "Just a Dash" could have been a fitting name for a perfume because it evokes a sense of sophistication and refinement while also hinting at a sense of mystery and allure. The name implies that this perfume is not overwhelming but rather a subtle enhancement to one's aura and presence, appealing to those who appreciate understated elegance.