Cyclamen by Elizabeth Arden c1938

Launched in 1938, Cyclamen by Elizabeth Arden embraced a straightforward yet evocative name, reflecting the flower that inspired it. The cyclamen, a delicate and graceful bloom, thrives in Mediterranean regions and parts of Europe, often growing in rocky or woodland areas. Its nodding blossoms, which seem to dance above their rounded foliage, are associated with elegance and understated beauty. The natural fragrance of the cyclamen is subtle, often described as fresh, green, and lightly floral with a delicate sweetness. However, the fresh flowers lose their scent quickly after being picked, posing a challenge for perfumers seeking to capture their ethereal aroma.

The word "cyclamen" comes from the Greek kyklaminos, meaning "circle," referencing the rounded shape of the plant’s tuber. This connection to classical language and form evokes timelessness, purity, and nature’s organic beauty. For women of the late 1930s, a perfume named Cyclamen would have resonated with these themes, offering a sense of refined femininity and connection to the natural world. The name conjures images of delicate blooms nestled in a serene woodland glade, appealing to women seeking a fragrance that expressed both grace and quiet strength.

Fleurs d'Annam by Babani c1920

In 1920, when Babani launched "Fleurs d'Annam," the world was captivated by the exotic allure of distant lands, and perfumes often sought to evoke the mysteries of far-off places. The French name "Fleurs d'Annam" translates to "Flowers of Annam" in English. "Annam" refers to the French protectorate of central Vietnam, known as "An Nam" in Vietnamese, a region characterized by its rich cultural heritage and lush natural beauty.

Babani likely chose the name "Fleurs d'Annam" to evoke images of the exotic flowers and landscapes of Vietnam. The name itself suggests a bouquet of flowers native to Annam, promising a fragrance that captures the essence of this distant land. During the early 20th century, French perfumers often drew inspiration from colonial territories, imbuing their creations with a sense of adventure and discovery.

"Fleurs d'Annam" would have resonated with individuals fascinated by travel, exoticism, and the natural world. Those who sought escape from the everyday into realms of romance and exploration would be drawn to such a perfume. Its name alone conjures images of vibrant tropical blooms, serene landscapes, and the heady scent of exotic flowers carried on warm breezes.

Chypre Egyptienne by Babani c1919

In 1919, the launch of "Chypre Egyptienne" by Babani occurred against a backdrop rich with cultural and historical references that influenced its name and appeal. The term "Chypre" refers to a distinctive fragrance family characterized by a base of oakmoss, labdanum, and patchouli, often blended with citrus and floral notes. This style was pioneered by the perfume "Chypre" by François Coty in 1917, marking a new era in perfumery.

The addition of "Egyptienne" to the name "Chypre Egyptienne" suggests a fusion of oriental and ancient Egyptian themes. Egypt held a deep allure during this period due to ongoing archaeological discoveries and popular culture fascination with its exotic history and art. The French name translates to "Egyptian Cyprus," combining elements evoking both the Mediterranean island and the mystical allure of ancient Egypt.

Babani likely chose this name to capitalize on the trend of exoticism and nostalgia prevalent in early 20th-century Europe. The blend of chypre elements with Egyptian imagery promised a perfume that was both sophisticated and evocative, appealing to a clientele fascinated by the exotic and the luxurious.

Bridal Bouquet Perfume Presentation by Elizabeth Arden c1937

Bride's Bouquet was a presentation of five floral perfumes offered by Elizabeth Arden in 1937.  The perfumes included: Gardenia, Lily of the Valley, Jasmine, Orange Blossom and White Orchid.

This presentation is made up of five glass bottles, triangular in shape, with a round semi-spherical glass stoppers with a filigree metal dome insert. These bottles were sold as a set and also separately in white and silver boxes. A small millinery bouquet was tied to the stopper corresponding to what scent the bottle held: Orange Blossom, White Orchid, Lily of the Valley, Jasmine and Gardenia. The stopper design was patented in 1937.

Discontinued, date unknown. Still sold in 1940.


Harper's Bazaar - Volume 71, 1937:

"Not solely (or brides, but assembled with them very much in mind, is Elizabeth Arden's salon box of five perfumes, which she calls "Bride's Bouquet."

Art and Industry, Volumes 24-25, 1938:

"...perfumes of the luxurious Bride's Bouquet are in triangular bottles which nest neatly into an appropriately white-and-silver container. ... Elizabeth Arden is always thorough, and a spray of orange blossom crowns a set which would delight the heart of any bride."

Arts & Decoration, Volumes 52-53, 1940:

"If you happen to know a bride who rates something a little something  extra special ss a pre-wedding present you might look into Elizabeth Arden’s bouquet of bridal perfumes. These come as a set of attractive three sided bottles with filigree stoppers tied with miniature bouquets. There are five fragrances - orange blossom, white orchid, lily of the valley, jasmine and gardenia so that the bride may choose her perfume to match her wedding bouquet. Boxed individually these make nice bridesmaids gifts or even Easter presents as well."

Jasmin de Coree by Babani c1920

In 1920, the period surrounding the launch of "Jasmin de Corée" by Babani was marked by cultural fascination with exoticism and the allure of distant lands. This era, post-World War I and amidst significant societal changes, saw a burgeoning interest in fragrances that evoked images of far-off places and rare botanicals.

The name "Jasmin de Corée" translates to "Jasmine of Korea" in English. Choosing this name likely appealed to Babani due to several reasons. Firstly, jasmine has long been associated with beauty, elegance, and sensuality in perfumery. By specifically referencing Korea, a country renowned for its rich cultural heritage and natural beauty, Babani aimed to evoke an aura of exotic allure and sophistication.

"Jasmin de Corée" would have been a fitting name for a perfume in the early 20th century for several reasons. Firstly, jasmine as a scent is universally beloved for its sweet, floral fragrance, often considered romantic and alluring. By associating it with Korea, Babani tapped into the fascination with Eastern cultures that was prevalent in Europe during that time. The name suggests a blend of the familiar (jasmine) with the exotic (Korea), appealing to consumers' desire for escapism and luxury.

White Orchid by Elizabeth Arden c1940

White Orchid by Elizabeth Arden: launched in 1940.

Bride's Perfume c1937

Bride's Perfume by Elizabeth Arden: launched in 1937. This is different from the presentation called Bride's Bouquet.

Photos from Passion for Perfume website

Giardini by Babani c1924

In 1924, the world was emerging from the devastation of World War I, moving towards a period known as the "Roaring Twenties." This decade was characterized by economic prosperity, cultural dynamism, and significant social change. The period saw a fascination with modernity, as well as a longing for elegance and luxury. It was a time when women were increasingly gaining independence, symbolized by the flapper movement, with shorter skirts, bobbed hair, and a spirit of defiance against traditional norms. In this vibrant context, gardenias became a symbol of sophistication and timeless beauty, often used in perfumes to evoke an air of opulence and romance.

The word "Giardini" is Italian. It translates to "gardens" in English. The choice of this name for a perfume likely aims to evoke the rich cultural heritage of Italy, known for its beautiful and historic gardens, and to convey a sense of elegance, natural beauty, and luxury associated with these settings. Babani likely chose this name to evoke the lush, verdant imagery of an exquisite garden. Gardens are often associated with tranquility and a sense of escape from the hustle and bustle of everyday life. By naming their perfume "Giardini," Babani aimed to capture the essence of a serene and luxurious garden, filled with the intoxicating scent of blooming flowers, particularly gardenias, which were popular and admired for their rich, creamy fragrance.

"Giardini" is an excellent name for a perfume because it conjures up images of a beautiful, well-tended garden in full bloom, suggesting a fragrance that is fresh, floral, and rich with natural beauty. The name implies a sensory journey, inviting the wearer to experience the lush and aromatic ambiance of a secret garden. This imagery is not only appealing but also timeless, as gardens have long been associated with romantic and idyllic settings, offering a perfect escape into nature's splendor.

Memoire Cherie by Elizabeth Arden c1956

Memoire Cherie by Elizabeth Arden: launched in 1956. The Grecian goddess of memory is depicted on the packages.

Secret Princesse Nefertiti by Babani c1937

The perfume "Secret Princesse Nefertiti" by Babani was launched in 1937, a time when the world was fascinated by ancient Egypt and its mysteries. The discovery of Tutankhamun's tomb in 1922 had sparked a renewed interest in Egyptology, influencing art, fashion, and popular culture throughout the 1920s and 1930s. This period saw an influx of Egyptian motifs in design, from jewelry to architecture, as the Western world romanticized and idealized ancient Egyptian civilization. Perfume, an integral part of ancient Egyptian rituals and daily life, found a natural resonance in this context, and "Secret Princesse Nefertiti" emerged as a blend of this historical fascination and contemporary allure.

The name "Secret Princesse Nefertiti" translates to "Secret Princess Nefertiti" in English. The choice of this name by Babani, a renowned Parisian couturier and perfumer, was likely influenced by the aura of mystery and beauty surrounding Queen Nefertiti, one of ancient Egypt's most famous and enigmatic figures. Nefertiti, known for her stunning beauty and powerful position as the Great Royal Wife of Pharaoh Akhenaten, symbolizes timeless elegance and intrigue. By associating the perfume with Nefertiti, Babani tapped into the fascination with ancient Egypt and its perceived exoticism and sophistication.

"Secret Princesse Nefertiti" is an evocative name for a perfume, as it conjures images of hidden allure and regal beauty. The notion of a "secret" adds an element of mystery, suggesting a fragrance that is both personal and revealing only to those privileged enough to experience it. This name would appeal to individuals who saw themselves as sophisticated and discerning, seeking a scent that embodies both historical grandeur and an air of enigma.

One Hundred Five by Bababi c1944

One Hundred Five by Babani: launched around 1944. It was  available as Perfume and Toilet Water.

The New Yorker, 1944:

"Babani: One Hundred Five Toilet Water, six ounces for $2.50, and wonderful Perfume of the same name, $10 (At Jay-Thorpe)."