Note: Please understand that this website is not affiliated with the Elizabeth Arden company in any way, it is only a reference page for collectors and those who have enjoyed the Arden fragrances.


The goal of this website is to show the present owners of the Arden company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back your favorite perfume!


Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Wednesday, August 28, 2013

Ma Rue by Elizabeth Arden c1932

Ma Rue by Elizabeth Arden: launched in 1932. It's name means "My Street" in French.

Fragrance Composition:



So what does it smell like? I have no published notes on this composition. I would need a sample to tell you what it smells like.


Harper's Bazaar, 1933:
"Newest beauty finds, useful and frivolous ELIZABETH ARDEN has just presented three perfumes, Moon Moss, Ma Rue, and Tube Rose. She is best known as a beauty expert, it is true, but that is no reason not to take her perfumes seriously. They are very beautiful and any perfumer might well be proud of them. Moon Moss, according to rumor, is Miss Arden's own favorite and that is easy to understand. It has a lovely, fresh fragrance and would seem to us quite suitable for any person or occasion. But Ma Rue strikes us the same way. Tube Rose is the.." 


Fate of the Fragrance:

Both the perfume and its crystal cube bottles were produced in France for Elizabeth Arden, but were discontinued starting around 1940 due to the start of the second world war. Wartime importation difficulties in getting necessary ingredients and bottles from France prohibited the Arden company from continuing production of the fragrance. From newspaper ads, I see that some left over bottles were still being sold as late as 1944, but at drastically reduced prices to clear out the old stock. The perfume was never again produced after the war ended, and this causes it to be one of the most elusive of Arden's discontinued fragrances to be found today.

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