Cabriole by Elizabeth Arden c1977

Launched in 1977, Cabriole by Elizabeth Arden was a fragrance designed to capture the grace, femininity, and vitality of its era. The name “Cabriole,” pronounced cab-ree-ohl, is derived from the French term for a ballet movement—a leap accompanied by a turn of the legs mid-air. This choice of name was both evocative and sophisticated, suggesting elegance, lightness, and a sense of joyous motion. For women of the time, the name “Cabriole” likely conjured images of fluidity and refinement, evoking emotions of aspiration and freedom.

The ballet reference would have resonated particularly well with the 1970s audience, a time when women were embracing more liberated roles and identities, often balancing grace and strength in their personal and professional lives. A perfume named “Cabriole” would have appealed to the modern woman seeking a scent that symbolized this duality—delicate yet confident, traditional yet adventurous.

In terms of its composition, Cabriole was classified as a soft, aldehydic floral fragrance, a popular genre at the time but delivered with Arden’s signature twist. It opened with a bright and fresh green aldehydic burst that immediately captured attention, reminiscent of crisp morning air infused with leafy vitality. The heart of the fragrance bloomed into a bouquet of sweet florals such as rose, jasmine, and lily of the valley, interwoven with sweet spices that added depth and intrigue. This floral heart was balanced by a warm, woodsy, and powdery base, featuring notes like sandalwood, musk, and perhaps a touch of orris, grounding the fragrance in femininity and elegance. The result was an exhilarating blend described by Arden as “flowers and more flowers mixed and mingled with spices and leafy green notes.”

Arden for Men Sandalwood by Elizabeth Arden c1957

Arden for Men Sandalwood by Elizabeth Arden: launched in 1957. A line of men's toiletries and fragrances.

Ardena Hair Off Electra Eradicator c1953

From 1934-1953

"ARDENA HAIR OFF ELECTRA HAIR ERADICATOR. (wax) removes the hair from below the surface of the skin and leaves your skin smooth and free from unsightly hair growth. Discouraging future growth by reapplication, the wax-method was proved the easiest, $1.25, plus tax."

photos from ebay seller samtenserpe

Secret de Babani by Babani c1920

Secret de Babani by Babani: launched in 1920.

Ambre de Delhi by Babani - Parfum de Hindou c1921

In the early 20th century, the Western world was enthralled by the exotic allure of the Orient, India, and all things associated with these distant lands. This fascination was fueled by the mysteries, opulence, and perceived romance of these cultures, which were often depicted in literature, art, and emerging media like film. The year 1921, when "Ambre de Delhi" by Babani was launched, was a period marked by this cultural phenomenon, known as Orientalism. This was a time when Western society was captivated by the intricate artistry, rich tapestries, and the enchanting scents of spices and resins from the East. The luxury and mystique of these regions provided a stark contrast to the austerity and hardship experienced in the West, particularly in the aftermath of World War I.

The name "Ambre de Delhi" translates to "Amber of Delhi" in English. Ambergris, a rare and valuable substance produced by sperm whales, had been a coveted ingredient in perfumery for centuries due to its rich, sweet, and musky scent. By associating the perfume with Delhi, one of India's most historic and culturally rich cities, Babani tapped into the Western romanticization of India as a land of grandeur, spirituality, and sensory opulence. The choice of the name "Ambre de Delhi" was deliberate, aiming to evoke the exoticism and timeless beauty of Indian culture.

"Ambre de Delhi" would have been an evocative and appealing name for a perfume in 1921 for several reasons. Firstly, the use of "ambre" (amber) in the name would immediately suggest warmth, richness, and sensuality, key attributes that were highly desirable in perfumes of the era. Secondly, the reference to Delhi would invoke visions of an exotic and luxurious destination, rich in history and culture. This would have been particularly appealing to a Western audience eager to escape the realities of their own lives through the sensory experience of fragrance.

The audience for "Ambre de Delhi" would likely have been affluent women and men who were drawn to the sophisticated and exotic. These individuals, often part of the higher echelons of society, would have responded to this perfume with a sense of adventure and curiosity, appreciating its connection to a world far removed from their own. The name alone would conjure images of vibrant marketplaces, lush palaces, and the intoxicating scents of spices and flowers wafting through the air.

The term "Ambre de Delhi" evokes a plethora of images and emotions. It brings to mind the golden hues of amber stones, the rich and opulent interiors of Indian palaces, and the warmth of a sunset over the bustling streets of Delhi. Emotionally, it speaks to a yearning for exploration, a desire for luxury, and an appreciation for the deep, sensual fragrances that have long been associated with the East. Subtitled "the Breath of Love" and "Parfum de Hindou," the perfume not only promised an exotic olfactory journey but also suggested an intimate, almost spiritual connection to the essence of Indian culture and romance. The evocative name and its subtitles painted a picture of a world where love and luxury intertwined in the most exotic of settings, making "Ambre de Delhi" a captivating and desirable fragrance for its time.

Seaqua by Elizabeth Arden c1970

Seaqua by Elizabeth Arden: launched in 1970. A line of toiletries and cosmetics. Discontinued.

Ambré by Elizabeth Arden c1925

 Ambré by Elizabeth Arden: launched in 1925. Discontinued, date unknown. Still being sold in 1937.

Sketch, 1925:

"Bath salts: Allamanda, Jasmine, Rose Geranium, Russian Pine, Ambre. In handsome glass jars, 5/6, 10/6. In 16-lb. tin, 35/-,Compact cubes, 6 for 3/6."

Woman's Home Companion, 1932:

"Elizabeth Arden's Ensembles for the bath: Powdered Bath Salts,exquisitely scented with Ambre, Allamanda, Jasmine, Rose Geranium or Russian Pine,$5."

The New Yorker, 1937:

Blue Grass, Jasmin, Ambre, Rose Geranium, Gardenia…$2.00, $3.50, $8.00. Le Reve, Night and Day…$2.50, $4.00, $9.00.”

Cupid’s Breath by Elizabeth Arden c1924

Cupid's Breath by Elizabeth Arden, launched around 1924, is a name that stirs both mythological imagery and an aura of romantic allure. The term "Cupid’s Breath" invokes the mythical god of love, Cupid, who in Roman mythology is often depicted as a playful, mischievous figure whose arrow could cause hearts to fall in love. The phrase suggests an ethereal, almost magical essence—like a light breeze carrying a whisper of passion or desire. The use of "Breath" in the name conjures images of something delicate, fleeting, and enchanting. It hints at an air of sensuality and mystery, a fragrance that would be experienced intimately and softly, lingering just enough to captivate the senses. The name would likely have appealed to women of the time as a representation of romanticism, making it the perfect choice for a fragrance aimed at evoking emotions of love, longing, and charm.

For women of the 1920s, Cupid's Breath would have been interpreted as a perfume imbued with the essence of romance and attraction. The 1920s were a period of great social change, particularly for women who were breaking free from traditional roles and embracing newfound freedom. A fragrance named Cupid's Breath would tap into the cultural zeitgeist of romantic love and the exciting allure of the modern woman. At a time when flapper fashion and independent lifestyles were taking hold, this perfume would serve as a playful, elegant companion to the woman's desire to embrace both beauty and seduction. The idea of "Cupid’s Breath" in scent would evoke the softness and warmth of a gentle floral, a fragrance that encapsulated not just beauty but also the mystery of love's effects on the heart and mind.

On Dit by Elizabeth Arden c1937

Elizabeth Arden's choice of the name "On Dit" for her 1937 fragrance evokes intrigue and sophistication. Meaning "They Say" in French (pronounced awn-dee), the phrase captures the essence of gossip, rumor, and the seductive allure of whispered secrets. The name, steeped in the elegance of the French language, reflects the global fascination with Parisian chic during the interwar years. It conjures images of soirées where women exchanged hushed confidences and elusive glances over champagne, their elegance enhanced by the subtle, intoxicating aura of their perfume.

In the 1930s, women were embracing a new modernity while holding on to traditional notions of glamour. A perfume named "On Dit" would have resonated with women who delighted in the thrill of mystery and the power of allure. It symbolized a statement of confidence, sophistication, and the art of leaving a lasting impression. For women of the era, "On Dit" was not just a fragrance—it was a character, a story, and an invitation to step into an air of elegant secrecy.

Created by the legendary Edmond Roudnitska, On Dit is classified as a floral oriental fragrance with a distinctive chypre backbone. The opening dazzles with the sharp brilliance of citron and lemongrass, accented by effervescent aldehydes and the juicy sweetness of fresh peaches. This initial brightness has been likened to the peachy opening of Mitsouko by Guerlain, a fragrance that redefined chypre compositions.

At its heart, On Dit blooms with a bouquet of timeless florals: the heady richness of jasmine, the powdery softness of heliotrope, the romantic allure of rose, and the creamy opulence of tuberose. These are heightened by the spicy clove-like nuances of carnation, adding depth and warmth to the composition.

The base grounds the fragrance in earthy and resinous notes, with galbanum's green sharpness, vetiver's smoky sophistication, and musk's sensual depth. Leafy, mossy undertones and the fresh, sappy accords evoke the verdant stillness of a shaded forest, giving On Dit a rooted, natural elegance.

Violet Essence by Elizabeth Arden c1920

Wood Violet Essence by Elizabeth Arden, launched in 1920, evokes a sense of nature and elegance. The name "Wood Violet Essence" combines two key elements: "wood" and "violet." The word violet refers to the small, fragrant flower known for its delicate purple petals, while wood invokes imagery of forests and the earthy, green surroundings where violets grow. In French, violette denotes the flower, and the word essence indicates an extract, particularly a fragrance distilled from a flower or plant. The name calls to mind the fresh, dewy scent of violets found in shaded woodlands.

For women of the 1920s, a fragrance like Wood Violet Essence would have been both a symbol of sophistication and a connection to the natural world. The roaring twenties was a period of rapid change and liberation, and the idea of a fragrance based on a delicate flower found in the woods could evoke feelings of both innocence and quiet strength. The scent of violets was associated with romanticism and was often seen as a symbol of modesty and purity, making it an appealing choice for a post-World War I era that was seeking renewal. The fragrance would likely have appealed to the sensibilities of women who were looking to assert their independence while still embracing femininity.

Parfums par Noel Perfume Presentation c1940

"Parfums par Noel," a presentation set of "Cyclamen," "Night & Day," and "Blue Grass" for Elizabeth Arden, circa 1940, features blown glass bottles hung in net stockings. Ht. of bottle 3 1/2 in (8.8 cm). Photo by Rago Arts & Auction Center

Blue Grass by Elizabeth Arden c1934

Blue Grass by Elizabeth Arden: launched in 1934, created by perfumer George Fuchs of Fragonard.

Elizabeth Arden Pin Cushion Perfume Presentations

 Elizabeth Arden's "Perfume Pins" presentations, offered from the late 1930s through the 1950s, embodied a unique blend of charm, nostalgia, and ingenuity. These delightful creations were inspired by the Victorian tradition of decorative hat pins and transformed a practical object into a whimsical perfume accessory. The concept was as captivating as the fragrances themselves, making these presentations coveted treasures among collectors and perfume lovers.

The central feature of these presentations was the pin cushion, which varied in shape, color, and design across different years. One year, the cushion might take the form of a delicate heart, evoking romance, while another year, it might resemble a charming hat, paying homage to vintage fashion. The fabric coverings also changed with the seasons, sometimes in soft pinks or powdery blues, adding to their appeal as decorative objects.

The ingenuity lay in the integration of perfume into the pins. Tiny stoppered bottles, cleverly affixed to the end of a pin, simulated the look of a classic hat pin while containing a small amount of perfume. These miniature bottles were designed with precision, often featuring delicate glasswork that complemented the overall aesthetic. In other versions of the presentation, real, functional pins accompanied the cushion, alongside a small attached bottle of perfume, enhancing the utility and allure of the set.

These "Perfume Pins" were both practical and nostalgic, evoking the elegance of a bygone era while providing a modern twist. They served as a nod to the craftsmanship and charm of antique vanity items, seamlessly blending functionality with beauty. Women of the time would have found them not only delightful to display on a dressing table but also practical for carrying a touch of fragrance in an unexpected, stylish way.

The rarity of these presentations today reflects their ephemeral nature. The tiny perfume bottles were often used, and the pins themselves were easily separated from their cushions, making complete sets challenging to find. This transience adds to their mystique, making surviving examples a testament to Elizabeth Arden's innovative approach to blending design and scent during the mid-20th century.

1940 Elizabeth Arden "Hatpin" perfume presentation, a miniature bust of felt and other hat trims, with glass perfume bottle hatpin. Ribbon label Elizabeth Arden. 6 1/2 in. 

Photos by Perfume Bottles Auction (close up showing tiny hat pin perfume bottle) 

Price realized: $700 in 2010.

Tide of Advertising and Marketing, 1939:

"Take Elizabeth Arden...She's got a new "Perfume Pincushion", a flower and lace trimmed pale blue rayon satin sacheted pincushion that cries for a Victorian hat. In it are thrust pink, yellow, blue and mauve stoppered glass hatpins. Fasten your veil with one, stick one in your lapel, or pin your corsage with it."

1930s Elizabeth Arden “Perfume Pin-Ups” Blue Grass perfume bottle, clear glass, plastic screw-cap, label, box with sachet cushion and three hatpins. Bottle 2 in. Photos by Perfume Bottles Auction.

Price realized: $100 in 2012. Described in the original ad below.

The New Yorker, 1939:

"Elizabeth Arden, always highly imaginative where lovely femininity is concerned (pink is no discovery to her), offers Easter presents that are the height of delicate froufrou. A notable one is a blue satin-covered old-fashioned pincushion with four pins stuck in it."

Stage, 1939:

"Elizabeth Arden's little gadgets are always amusing and charming. Now it's four perfume pins on a blue satin, moss- fringed pin-cushion."

Dance, 1940:

"Elizabeth Arden has put four of her perfume pins around a rosette of posies in an old-fashioned pincushion made gay and young with a cerise satin top and an edge of starched frills. The perfume pins are glass bubbles of perfume."

Cue, 1950:

"There are, too, several beguiling perfume novelties: An artful red velvet, heart shaped pin cushion from Elizabeth Arden, with four pearl stickpins holding in place a bottle of "My Love." $6.50"

Untold by Elizabeth Arden c2013

Untold by Elizabeth Arden: launched in 2013.

Carnation by Elizabeth Arden c1939

In 1939, Carnation by Elizabeth Arden was introduced, and unlike many perfumes of the era, which often carried whimsical or abstract names, Arden chose a straightforward and descriptive title: Carnation. The name, taken directly from the flower it was meant to evoke, reflects both the simplicity and elegance of the perfume. The word "Carnation" comes from the Latin caryophyllus, meaning "clove," due to the flower’s clove-like scent. It instantly conjures images of fresh, velvety blooms in vibrant shades of pink, red, and white, filling the air with a spicy, floral aroma. Carnations, with their ruffled petals and fragrant, slightly peppery scent, have long been associated with love, admiration, and a sense of refined elegance.

For women in 1939, the name "Carnation" would have evoked the timeless beauty and grace of the flower itself, as well as a connection to the rich floral traditions in perfumery. Carnations were frequently used in both bouquets and corsages, often seen at weddings or as a symbol of admiration. The flower’s fragrance, a blend of spicy, sweet, and powdery notes, would have been familiar to those with a penchant for floral perfumes but also offered a subtle departure from the more delicate florals that were so popular. The perfume, therefore, would have felt both classic and modern—a tribute to a beloved flower, yet modernized with new fragrance innovations of the time.

Carnation by Elizabeth Arden was classified as a spicy floral fragrance for women, and its composition mirrored the trends of the 1930s while also nodding to the rich history of floral-based perfumes. The late 1930s saw a growing trend for floral fragrances enhanced with spicy or resinous notes, which helped to create a deeper, more complex scent. Perfumes like Carnation used spices such as clove, cinnamon, and nutmeg, drawing upon the natural richness and intensity of flowers like carnations. At the same time, the fragrance captured the sophisticated spirit of the times, as women were beginning to embrace bolder, more assertive fragrances, distinct from the light, ethereal florals of the past.

Poppye by Elizabeth Arden c1920

The name "Poppye" evokes both a sense of delicate beauty and hidden mystery. The word itself is a playful, altered version of the common poppy flower, with the "e" adding a soft, feminine flourish to the word, hinting at something more exotic and luxurious. Pronounced as "Poh-pee," it’s a name that rolls off the tongue with an almost whimsical, yet sensual allure. Poppies, often associated with both sleep and sensuality due to their connection with opium, bring an image of vivid, scarlet petals swaying gently in the breeze—a delicate flower that beckons with its bright, alluring beauty. To women in the 1920s, "Poppye" would have conjured both innocence and indulgence, a flower known for its beauty and its whispered mysteries. In this context, the name would speak of a sophisticated, enigmatic femininity—one that combines softness with a touch of untamed allure. It would evoke feelings of romance, sensuality, and a hint of the exotic.

By naming the fragrance Poppye, Elizabeth Arden was tapping into the cultural imagination of the time. In the aftermath of World War I, women were embracing a new era of freedom, sophistication, and boldness. The 1920s was a decade of change—flapper dresses, jazz music, and a more liberated approach to beauty and fashion. "Poppye" would have felt like the fragrance of a modern woman: confident, alluring, and not afraid to indulge in something a bit exotic and mysterious. The term itself would have struck a romantic chord, while at the same time, the "golden" hue of the fragrance would symbolize a sense of preciousness, wealth, and glamour—qualities that the women of the era, who were moving into a more progressive time, would have embraced.

Poppye was classified as an aromatic oriental floral fragrance, and this genre was quite popular in the 1920s, aligning with other perfumes of the time like Shalimar by Guerlain and Chanel No. 5—rich, sophisticated, and complex fragrances with both floral and spicy elements. While Poppye would have resonated with the luxurious and exotic themes of the era, it was still distinct. The "languorous" and "melting mystical scent" described in its marketing speaks to the soft, almost narcotic quality of poppies themselves, with their tender petals hiding a deep, intoxicating fragrance. The interplay of floral sweetness and spicy warmth would have reflected the rich, multi-layered personality of the modern woman, someone who was sophisticated yet mysterious.

Parfum No. 450 by Elizabeth Arden

Parfum No. 450 by Elizabeth Arden:launched in 1940. Named for the number on Arden's opera box. The perfume was also known as "Opera 450" and was available in Parfum, Flower Mist and dusting powder. Also available was "450 Eau de Toilette" for men.

Tuberose by Elizabeth Arden c1932

 Tuberose by Elizabeth Arden, launched in 1932, is a fragrance that carries a sense of mystery and allure, evoking both the beauty and complexity of the flower for which it is named. The word "tuberose" comes from the Latin Polianthes tuberosa, and is pronounced as "too-buh-rose." It refers to a flower known for its rich, heady scent—often described as both sweet and spicy. The name itself evokes images of lush gardens in full bloom, its waxy, white blossoms unfurling at night to release their intoxicating fragrance. The tuberose flower is associated with deep passion and exotic allure, making it the perfect symbol for a fragrance designed to capture the essence of its namesake.

For women in the early 1930s, Tuberose would have been a bold, evocative choice. The time was one of cultural shift, with women embracing greater independence and freedom after the end of the First World War. The fragrance’s spicy, sweet floral profile was likely seen as a reflection of the strong personalities of women who were becoming more confident in their roles within society. "Tuberose" as a perfume name suggests sophistication and mystery, a scent to complement the woman who was poised and elegant, yet unafraid to express her deeper, more passionate nature.

Le Reve d'Elizabeth by Elizabeth Arden c1927

Launched in 1927 by Elizabeth Arden, Le Rêve d’Elizabeth was one of four signature scents introduced that year alongside La Joie d’Elizabeth, Le Jardin d’Elizabeth, L’Amour d’Elizabeth, and L’Étoile d’Elizabeth. These perfumes were exclusively available in the luxurious Elizabeth Arden salons worldwide. The collection was thoughtfully marketed as being "charmingly dedicated to human relationships and emotions instead of the usual flowers," with fragrances described as both "unusual and beautiful" in their conception. Encased in square-cut crystal bottles of elegant simplicity, these scents were as much a celebration of refined aesthetics as they were of individuality and depth.

The name Le Rêve d’Elizabeth translates from French to “Elizabeth’s Dream” (pronounced leh REHV duh ee-lee-zah-BEHT). The choice of French, the language of sophistication and perfumery, added a touch of international allure to the product, while the word “dream” evoked images of imagination, aspiration, and an almost ethereal elegance. For women of the time, a perfume with this name might have embodied an idealized sense of luxury, ambition, and escape—qualities that resonated deeply in an era when societal roles for women were expanding, and self-expression was increasingly celebrated.

As a heavy, spicy oriental fragrance, Le Rêve d’Elizabeth was intended to envelop the wearer in warmth and opulence. Its description as a “winter scent, good for furs” conjures images of glamorous evenings, roaring fires, and the tactile luxury of rich fabrics like velvet and fur. Women might have related to this perfume as a symbol of sophistication and status, complementing the elegance of evening gowns and the Art Deco aesthetic that defined the late 1920s.

My Love by Elizabeth Arden c1949

Launched in 1949, My Love by Elizabeth Arden carries a name as timeless and evocative as the fragrance itself. The phrase "My Love," spoken in English, is a universal expression of deep affection, tenderness, and devotion. Phonetically, it is simple and melodic, evoking intimacy and warmth. The name conjures images of handwritten letters sealed with care, stolen glances across candlelit dinners, and the enduring strength of romantic and familial bonds. It resonates with universal human emotion, making it instantly relatable and aspirational to women of the time.

In the post-war era, women were seeking moments of softness, grace, and self-expression, and a perfume called "My Love" would have represented a personal embrace, a cherished memory, or the promise of future joys. It was more than a fragrance; it was a sentiment encapsulated in a bottle, offering women a tangible connection to love in all its forms.

The name My Love translates seamlessly into the language of scent. A vivacious aldehydic light floral fragrance, it symbolizes the buoyant and uplifting qualities of new beginnings and enduring hope. The effervescent aldehydes in the top notes provide a sparkling introduction, much like the exhilaration of love itself, while the floral heart blooms with romantic softness and vitality. The bouquet of delicate jasmine, creamy ylang-ylang, and sweet narcissus reflects love’s multifaceted nature—tender, passionate, and enduring.

The warmth of the base notes, with comforting vanilla, velvety sandalwood, and animalic musk, adds depth and sensuality, mirroring the complexity and richness of true affection. My Love captures the essence of a woman’s inner world—sophisticated, emotional, and timelessly alluring.

Mille Fleurs by Elizabeth Arden c1939

Mille Fleurs by Elizabeth Arden, launched in 1939, evokes a rich tapestry of floral beauty and history. The name Mille Fleurs (pronounced meel-FLUHR), French for "a thousand flowers," immediately conjures images of opulent fields bursting with blooms. The name also nods to an enduring European tradition in perfumery, dating back to the Georgian and Victorian eras, when Mille Fleurs compositions—complex blends of fragrant floral waste—were repurposed into luxurious fragrances. Arden's choice of name was both a homage to the legacy of perfumery and a strategic move to link her brand to the sophistication and artistry associated with French perfumes, as many of her creations were made in Paris.

The very term Mille Fleurs is inherently evocative. It suggests abundance, variety, and the natural splendor of a sunlit meadow filled with flowers. For women in the late 1930s and early 1940s—a time marked by economic recovery from the Great Depression and the looming uncertainties of World War II—the concept of Mille Fleurs offered an escape into a world of beauty and possibility. The fragrance name symbolized a celebration of nature's bounty and the promise of renewal, themes that resonated deeply with the era’s aspirations.

Ma Rue by Elizabeth Arden c1932

Launched in 1932 during the Great Depression, Ma Rue by Elizabeth Arden carries an intriguing name that evokes a sense of sophisticated charm and mystery. The name "Ma Rue" is French, translating to "My Street" in English. It is pronounced "Mah Roo," with the soft "Ma" carrying a sense of intimacy and the fluid "Rue" evoking the elegance of French streets. It feels like an invitation to step into a world of refined, Parisian allure, almost as if entering an exclusive neighborhood or a charming, hidden corner of a city. The name conjures images of narrow cobblestone streets lined with chic boutiques, delicate flower vendors, and the hum of high society; it suggests both familiarity and a subtle sense of secrecy, evoking a sense of personal yet sophisticated luxury. For women of the time, this name could have symbolized a way to bring a piece of that glamorous, European elegance into their everyday lives, offering an escape from the harsh realities of the Depression into a more romantic, cultured world. It felt like owning a little piece of Paris, even if they lived far from its streets.

The fragrance itself, classified as a fresh floral oriental, carries an intriguing duality. On one hand, the "fresh" aspect speaks to the radiant, floral nature of the perfume, and on the other, the "oriental" character hints at the deeper, more mysterious allure of the fragrance's base notes. When imagined as a scent, "Ma Rue" would evoke a sophisticated and refined femininity, with the fresh, floral notes serving as the delicate, light introduction and the oriental undertones suggesting an intimate complexity. This fragrance captures the sense of a woman who is elegant, yet with an underlying sensuality—a woman who is confident and cultured but perhaps just a little enigmatic. The "fresh" floral notes would suggest a sense of renewal and optimism, perfect for a time when women were seeking solace and beauty amid economic uncertainty, while the "oriental" base would tap into a growing fascination with exoticism, adding a sense of intrigue and adventure.

L'Elan d'Elizabeth by Elizabeth Arden c1927

 L'Elan d'Elizabeth by Elizabeth Arden, launched in 1927, was one of five signature perfumes introduced that year, alongside other iconic fragrances such as La Joie d'Elizabeth, Le Jardin d'Elizabeth, Le Réve d'Elizabeth, and L'Etoile d'Elizabeth. These fragrances, sold exclusively in Elizabeth Arden salons, represented an innovative departure from the floral-centric perfumes of the time. Instead of focusing solely on blooms, the scents were inspired by human emotions and relationships, making them as unusual as they were beautiful. The perfumes were housed in square-cut crystal bottles of "exquisite simplicity," reflecting the refined elegance of Arden's vision.

The name L'Elan d'Elizabeth itself evokes an image of movement, vitality, and passionate energy. L'Elan is a French word, pronounced "el-ahn," which translates to "impulse" or "momentum" in English, often used to describe an enthusiastic or spirited action. The word also carries a sense of grace and charm, which aligns perfectly with the perfume’s purpose. To women of the 1920s, L'Elan d'Elizabeth would likely have been interpreted as a scent that embodied a sense of purpose and inner drive, a fragrance for women who were stepping into new roles in society with confidence and boldness. It was a name that suggested a certain elegance coupled with an irrepressible energy, capturing the spirit of the Roaring Twenties.

L'Elan d'Elizabeth was classified as a floral chypre fragrance for women, a genre known for its sophisticated, complex blend of floral notes with earthy, woody base notes. This fragrance was described as "rich, warm, and irresistible," capturing both delicacy and distinction. The composition was designed to evoke a sense of refinement, yet its underlying warmth and depth made it feel bold and captivating. The perfume was said to possess "the spiritual qualities of thoughtfulness" and was considered especially delicate, yet with an undeniable strength of character. It was a fragrance of distinction, offering ardor and enthusiasm—qualities that would have appealed to women of the era who were embracing new freedoms and expressing their individuality in bold, new ways.

La Joie d'Elizabeth by Elizabeth Arden c1927

La Joie d'Elizabeth by Elizabeth Arden was launched in 1927, joining a distinguished collection of perfumes that defined the era's fragrance scene. Alongside Le Jardin d'Elizabeth, Le Réve d'Elizabeth, and L'Etoile d'Elizabeth, these perfumes were designed to evoke human emotions and relationships, rather than the typical emphasis on florals. As described by the company, the fragrances were "unusual and beautiful," with each housed in square-cut crystal bottles of exquisite simplicity.

The name "La Joie d'Elizabeth" translates from French as "The Joy of Elizabeth", pronounced lah zhwa duh-eh-lee-zeh-bet. The word "Joie", meaning "joy," immediately conjures images of lightness, happiness, and celebration. It is a word brimming with vitality, evoking feelings of exuberance, freedom, and the carefree innocence of youth. For women in the 1920s, an era characterized by the post-World War I liberation and the advent of the Roaring Twenties, this perfume would have been seen as a symbol of optimism, rebirth, and the joy of newfound possibilities. It was the essence of spring captured in a bottle—delicate, bright, and full of life. The name "La Joie d'Elizabeth" promised a fragrance that was light, effervescent, and filled with youthful energy, and indeed, this is precisely what it delivered.

The perfume itself was described as an embodiment of youth, fleeting and feminine, classified as a light floral fragrance. "La Joie d'Elizabeth" was "the incarnation of Joy," a scent that captured the essence of spring. Imagine the soft, floral notes of freshly blooming flowers, the delicate touch of green grass, and the sense of a warm breeze carrying the promise of new beginnings. It would have resonated with women of the time as a celebration of life’s beauty, mirroring the fresh air of post-war freedom. For those in the 1920s, La Joie d'Elizabeth was not just a perfume; it was a mood, a memory encapsulated in scent, evoking the emotional landscape of springtime, full of promise and joy.

L'Amour d'Elizabeth by Elizabeth Arden c1928

In 1927, Elizabeth Arden introduced L’Amour d’Elizabeth, one of four signature fragrances launched that year under her name. These perfumes, exclusively sold at her salons around the world, stood out for their emotional inspiration rather than relying solely on floral themes. The square-cut crystal bottles housing these fragrances were described as being of "exquisite simplicity," a reflection of Arden's refined aesthetic and dedication to elegance. Each scent embodied a human relationship or emotion, and L’Amour d’Elizabeth was devoted to the greatest of all—love.

The name L’Amour d’Elizabeth, meaning "The Love of Elizabeth" in French, is pronounced as lah-MOOR deh-lee-za-beth. The choice of French, the language of romance and luxury, added to the perfume’s allure and exclusivity. It evoked imagery of passion, devotion, and sophistication, transporting wearers to a world of intimate glamour and opulence. For women of the 1920s, this name would have been deeply resonant; the Jazz Age was a time of liberation, self-expression, and embracing the idea of romance as an essential part of life. To own and wear a perfume named L’Amour d’Elizabeth was to envelop oneself in an aura of passion and elegance, a promise of romantic allure that suited the desires of the era.

The fragrance itself was described as "heady," "warm and rich," and "satisfying," perfectly capturing the emotional depth of its inspiration. Classified as a sweet floral oriental fragrance, it was designed to complement luxurious furs, an accessory synonymous with sophistication in the 1920s. The scent was said to bestow an aura of romance, blending the warmth of its oriental notes with the sweetness of its florals, creating a captivating olfactory experience that lingered beautifully on the wearer.

Elizabeth Arden Perfume & Cosmetic Gifts Ad c1937

Elizabeth Arden Perfume & Cosmetic Gifts Ad c1937

Night and Day by Elizabeth Arden c1935

Launched in 1935, Night and Day by Elizabeth Arden entered a world that was both glamorous and tumultuous. Named after Cole Porter’s iconic song from the Broadway play The Gay Divorcee, the perfume’s title evokes a timeless duality—the juxtaposition of light and dark, love and longing, passion and poise. The name "Night and Day" stirs a spectrum of emotions, from the bright optimism of daytime pursuits to the mystery and allure of evening romance. For women of the 1930s, the name would have conjured a sense of sophistication and possibility, resonating with the elegance of Porter's lyrics and the burgeoning freedom of a modern woman’s lifestyle. The imagery of "night" and "day" translated into fragrance suggests a composition that bridges contrasts: luminous freshness balanced by shadowy depth, vibrant florals softened by bittersweet, spicy intrigue.

The 1930s marked an era where perfume became an essential accessory for women expressing their identities and desires. The world was recovering from the Great Depression, and while luxury was scarce, perfumes offered an attainable escape into elegance. Fragrance trends leaned toward bold, dramatic compositions that mirrored the opulence of Hollywood’s Golden Age. Perfumes like Tabu by Dana (1932) and Shalimar by Guerlain (1925) were celebrated for their exotic, sensual character, while lighter floral fragrances retained a place for daytime wear..

 

It's You by Elizabeth Arden c1938

The perfume "It's You" by Elizabeth Arden was launched in 1938, a time period marked by a complex blend of hope, glamour, and apprehension. The world was still recovering from the Great Depression, and the looming threat of World War II was on the horizon. Despite these challenges, the late 1930s also saw a resurgence of Hollywood glamour and a yearning for elegance and escapism. In the United States, by 1939, the public was enamored with the silver screen, drawing inspiration from the style and sophistication of movie stars. This was an era where personal expression through fashion and fragrance was becoming increasingly significant, as individuals sought to find joy and beauty amidst uncertain times.

Elizabeth Arden's choice of the name "It's You" for this perfume speaks volumes about its intended message and appeal. The name suggests a personal and intimate connection, a declaration of individuality and recognition. "It's You" implies that the wearer is unique, special, and seen. This name would have resonated deeply in a time when people were searching for validation and a sense of identity. The phrase "It's You" is both a compliment and an affirmation, making it an ideal name for a perfume intended to make the wearer feel distinguished and cherished.

Kohl

Elizabeth Arden introduced her version of the Arabian makeup staple Kohl in 1955. Women were always looking to the East for new and exciting looks in makeup and Arden knew just what they needed to make their eyes sparkle and delight. Kohl, is a soft cosmetic powder made up of many ingredients from powdered antimony to galena and lead. It has been used for thousands of years in the Middle Eastern, North African and even in parts of Asia such as India. The ancient Egyptians were the first to wear the eye cosmetic which they saw it as both protective and preventative. Protection from the evil eye and flies that would gather around the eyes and prevented the sun from glaring in the desert heat.

A 1955 ad for Elizabeth Arden's kohl reads:

"Elizabeth Arden's now Oriental makeup. ORIENTAL KOHL. From the ancient East the lovely long eyed look of storied Arabia. Kohl is beauty, magic, refined for your use. Miss Nell G. of Elizabeth Arden Cosmetics will be at G. Fox and Company ... Thursday through Saturday to give instructions on now to use "Kohl."

Kohl was still hot in 1963 as this ad attests:

“Pursuing the inclination women have to adopt masculine styles comes as manifesto from Elizabeth Arden stating that women who have seen Columbia’s exciting film “Lawrence of Arabia.”, are now asking to be made up to look like a Sheik. They seek to escape the blanched look of winter, in favor of a sun-warmed complexion tone, rather darker than one’s own skin, in order to get that sun-darkened desert look. This requires that the eyelashes be fringed in a darkish, smoky look with kohl, a soft powdery cosmetic similar to that which Cleopatra is said to have applied to lure her warrior lovers.”

Kohl also was revived as the Elizabeth Taylor blockbuster film Cleopatra was just released as well and women cultivated the queen of the Nile's sensuous style.